Many of y'all have been running out of ideas after getting several models in front of your camera...
Here are a couple articles on posing and lighting to help correct some of the issues I've seen, as well as many image files with examples that you can emulate. I suggest doing some research online, finding images you like, and saving "idea folders" for your shoots. It's totally acceptable to come to a shoot with a set of images that you (and your model) can use as a reference.
As the photographer, it's your job to make the model look good. Pose them to bring out their natural beauty.
The six basic styles of lighting, all are simple and elegant, and can be accomplished with minimal gear.
Awesome female headshot examples.
Awesome male headshot examples.
Think "soft hands."
We have most of the gear in-studio to achieve these setups.
Real happy vs fake happy